Wearables aren’t just for Christmas

Ana Canhoto discusses her research with Sabrina Arp exploring the factors that support adoption and sustained use of health and fitness wearables.

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The secrets to resurrecting town centres

Cathy Hart and Lara Stocchi discuss their research which has pinpointed key ingredients required to resurrect the fortunes of town centres.

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Where do consumers draw the line?

Paula Dootson, Kim Johnston, Amanda Beatson & Ian Lings discuss their research into deviant consumer behaviour, which explores consumer perceptions of right and wrong using the novel concept of a deviance threshold.

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Studying sentiment on Twitter is… complicated

Ana Canhoto discusses the sentiment analysis of social media conversations and her research with Yuvraj Padmanabhan on manual and automated analysis of Twitter data.

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