Tag: consumer behaviour
Wearables aren’t just for Christmas
Ana Canhoto discusses her research with Sabrina Arp exploring the factors that support adoption and sustained use of health and fitness wearables.
Read moreThe secrets to resurrecting town centres
Cathy Hart and Lara Stocchi discuss their research which has pinpointed key ingredients required to resurrect the fortunes of town centres.
Read moreWhere do consumers draw the line?
Paula Dootson, Kim Johnston, Amanda Beatson & Ian Lings discuss their research into deviant consumer behaviour, which explores consumer perceptions of right and wrong using the novel concept of a deviance threshold.
Read moreStudying sentiment on Twitter is… complicated
Ana Canhoto discusses the sentiment analysis of social media conversations and her research with Yuvraj Padmanabhan on manual and automated analysis of Twitter data.
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