Tag: community

map of world in lights on dark background

The Consumption, Politics and Transformation of Community

JMM Special Issue: The Consumption, Politics and Transformation of Community. Guest Editors: Mona Moufahim, Victoria Wells & Robin Canniford.

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Capturing consumer engagement

Laurence Dessart discusses her research with Cleopatra Veloutsou & Anna Morgan-Thomas, which developed a 22-question scale to measure the ABC of real online consumer engagement.

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