Digitally enabled value co-creation at the bottom of the pyramid

JMM Special Issue: Digitally enabled value co-creation at the bottom of the pyramid. Guest Editors: Sanjit K. Roy, Bidit L. Dey and Yogesh Dwivedi.

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The Internet of Things and Marketing: The State of Play, Future Trends and the Implications for Marketing

The 2017 JMM Special Issue on The Internet of Things (IoT) and marketing: the state of play, future trends and the implications for marketing. Guest Edited by Bang Nguyen & Lyndon Simkin.

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