New Insights on Consumer Activism: Advancing a Prefigurative Framing of Alternative Consumption

JMM Special Issue Call for Papers: New Insights on Consumer Activism: Advancing a Prefigurative Framing of Alternative Consumption. Guest Editors: Katherine Casey & Mark Tadajewski.

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It’s just like milk, but different!

Christian Fuentes & Maria Fuentes discuss how marketing is used to construct a mass market for an alternative vegan milk substitute.

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Making a market for male dairy calves

Gillian Hopkinson uses actor network theory, the market studies literature and the notion of concerned markets to trace the making and shaping of two market versions for male dairy calves.

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