Tag: alternative
New Insights on Consumer Activism: Advancing a Prefigurative Framing of Alternative Consumption
JMM Special Issue Call for Papers: New Insights on Consumer Activism: Advancing a Prefigurative Framing of Alternative Consumption. Guest Editors: Katherine Casey & Mark Tadajewski.
Read moreIt’s just like milk, but different!
Christian Fuentes & Maria Fuentes discuss how marketing is used to construct a mass market for an alternative vegan milk substitute.
Read moreMaking a market for male dairy calves
Gillian Hopkinson uses actor network theory, the market studies literature and the notion of concerned markets to trace the making and shaping of two market versions for male dairy calves.
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