Are global brands selling whiteness?

Judy Foster Davis, in a critical analysis of 75 academic studies and books covering periods from the 1800s to the present, questions whether marketers perpetuate racism by selling “whiteness.”

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Baby Boomer Market Mavens

Lynn Sudbury-Riley looks at Baby Boomer Market Mavens, an important market segment who will spread a firm’s marketing message for them and be seen as credible by other consumers.

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