Mark previously taught at the Universities of Leicester, Essex, Strathclyde and Durham and his research interests are fairly eclectic. He continues to engage in research related to the history of marketing, with a specific focus on the influence of the Cold War on marketing and advertising theory. An on-going stream of research deals with racism and eugenics in marketing theory, thought and practice.
As a firm believer in the importance of research-led pedagogy, Mark writes and edits book projects that introduce students and scholars alike to a more realistic image of the role of marketing in society. As editor of the Journal of Marketing Management, this allows Mark to read the very best marketing literature from across the disciplinary spectrum which not only inspires and motivates his own work but informs his teaching, so that this continues to reflect the latest cutting edge insights into marketing and consumer practices.
Beyond the work with the Journal of Marketing Management, Mark is an Associate Editor of the Journal of Historical Research in Marketing. With Professor Pauline Maclaran, he edits the Routledge Studies in Critical Marketing series that has recently been launched by Routledge and Taylor & Francis. With Professor Brian Jones, Mark edits the Routledge Studies in Marketing History monograph series. These form part of the prestigious Routledge Research programme.
Mark has been successful in securing grant funding from the Society for the Advancement of Management Studies (with C. Elliott, N. Ellis and M. Learmonth), the Higher Education Academy, the Academy of Marketing (with D. Brownlie and P. Hewer) and most recently from the John Hartman Center for Sales, Advertising and Marketing History at Duke University.
He continues to be active in terms of wider academic service, sitting on the editorial and policy boards of the Journal of Macromarketing, the editorial board of Marketing Theory, the Board of Directors of the Conference on Historical Analysis and Research in Marketing (CHARM), and the Academy of Marketing Research Committee (2011, on-going).
Mark has been described as ‘arguably one of academic marketing’s most productive young scholars’ (Jones and Shapiro, 2010). In other places he has been called ‘one of the most creative and productive young scholars in any of marketing’s academic sub-disciplines’ (Shapiro, 2011). And his research has been referenced as ‘an outstanding example of the history of marketing thought’ (Jones and Shapiro, 2010). He has been indicated as a key scholarly voice in Critical Marketing Studies (Askegaard and Scott, 2013) and his contributions to the history of marketing thought cited as exemplars of ‘immense erudition’ (Schwarzkopf, 2015). In addition, he is one of the ‘foremost historians of today’ and one of the ‘most prominent representatives of marketing history as a field’ (both Schwarzkopf, 2015).
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