Category: Resources
Celebrating Failure: A path towards opening up disciplinary debate
JMM Special Issue: Celebrating Failure: A path towards opening up disciplinary debate. (Deadline for submissions 1 November 2021). Guest Editors: Chloe Preece, Benedetta Cappellini & Gretchen Larsen
Read more
New marketing theories and practices emerging from innovations in the culture and tourism sectors
JMM Special Issue: New marketing theories and practices emerging from innovations in the culture and tourism sectors. (Deadline for submissions 1 October 2021). Guest Editors: Dominique Bourgeon-Renault, Maud Derbaix, Elodie Jarrier & Christine Petr
Read more
Critical and Creative Marketing Pedagogies: Confronting Rhetoric, Addressing Inequality, Inspiring Change
JMM Special Issue: Critical and Creative Marketing Pedagogies: Confronting Rhetoric, Addressing Inequality, Inspiring Change. (Deadline for submissions 2 August 2021). Guest Editors: Teresa Heath, Mona Moufahim & Lisa O’Malley
Read more
Influencer Marketing: Interdisciplinary and Socio-Cultural Perspectives
JMM Special Issue: Influencer Marketing: Interdisciplinary and Socio-Cultural Perspectives. (Deadline for submissions 1 September 2021). Guest Editors: Lauren Gurrieri, Jenna Drenten & Crystal Abidin
Read more
Exploring the Luxury Experience and Luxury Experience Management
JMM Special Issue: More than just brands, status, and exclusivity? Exploring the Luxury Experience and Luxury Experience Management. (Deadline for submissions 3 May 2021). Guest Editors: Phil Klaus & Caroline Tynan
Read more
Understanding the effects of social distancing on consumer and business practices during a pandemic
JMM Special Issue: Understanding the effects of social distancing on consumer and business practices during a pandemic: marketing and management implications (Deadline for submissions 15 February 2021). Guest Editor: Wided Batat
Read more
Children and young people: Opportunities and tensions for sustainability marketing
JMM Special Issue: Children and young people: Opportunities and tensions for sustainability marketing (Deadline for submissions 15 March 2021). Guest Editors: Pallavi Singh, Claudia E. Henninger, Caroline J. Oates, Nicki Newman & Panayiota J. Alevizou
Read more
Critical Social Marketing: Towards Emancipation
JMM Special Issue: Critical Social Marketing: Towards Emancipation. (Deadline for submissions 30 June 2021). Guest Editors: Ross Gordon, Fiona Spotswood & Sally Dibb.
Read more
New Insights on Consumer Activism: Advancing a Prefigurative Framing of Alternative Consumption
JMM Special Issue Call for Papers: New Insights on Consumer Activism: Advancing a Prefigurative Framing of Alternative Consumption. (Deadline for submissions 1 March 2021). Guest Editors: Katherine Casey & Mark Tadajewski.
Read more
Deromanticising the market: Advances in Consumer Culture Theory
JMM Special Issue: Deromanticising the market: Advances in Consumer Culture Theory. Guest Editors: James Cronin & James Fitchett.
Read more
Advancing Spillover Research: Behavioural, Contextual and Temporal Approaches
JMM Special Issue: Advancing Spillover Research: Behavioural, Contextual and Temporal Approaches. Guest Editors: Danae Manika & Diana Gregory-Smith.
Read more
Digitally enabled value co-creation at the bottom of the pyramid
JMM Special Issue: Digitally enabled value co-creation at the bottom of the pyramid. Guest Editors: Sanjit K. Roy, Bidit L. Dey and Yogesh Dwivedi.
Read more