Research Frontiers in Psychology: Implications for Marketing Theory and Consumer Research

JMM Special Issue on Research Frontiers in Cognitive, Socio-Cognitive, Behavioural, Social and Applied Psychology: Implications for Marketing Theory and Consumer Research, edited by Victoria Wells & Drew Martin

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The Question of ‘Alternatives’ within Food and Drink Markets and Marketing

JMM Special Issue on The Question of ‘Alternatives’ within Food and Drink Markets and Marketing, edited by Jennifer Smith Maguire, David J. Watson & John T. Lang

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Academy of Marketing 50th Conference – JMM Virtual Special Issue

A virtual special issue of JMM to celebrate the 50th Conference of the Academy of Marketing (previously MEG, The Marketing Education Group).

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Design, Consumption, and Marketing

The 2017 JMM Special Issue on Design, Consumption, and Marketing. Guest Edited by Michael B. Beverland, Gerda Gemser & Ingo O. Karpen

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The Internet of Things and Marketing: The State of Play, Future Trends and the Implications for Marketing

The 2017 JMM Special Issue on The Internet of Things (IoT) and marketing: the state of play, future trends and the implications for marketing. Guest Edited by Bang Nguyen & Lyndon Simkin.

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Contemporary Issues in Museums and Heritage Marketing Management

The 2016 JMM Special Issue on Contemporary Issues in Museums and Heritage Marketing Management. Guest Edited by Babak Taheri, Kevin O’Gorman & Ian Baxter.

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Advancing Theory and Research in Strategic Social Marketing

The 2016 JMM Special Issue on Advancing theory and research in strategic social marketing. Guest Edited by Ross Gordon, Rebekah Russell-Bennett & R. Craig Lefebvre.

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Pluralism and Marketing Theory, Thought and Practice

The JMM Virtual Special Issue on Pluralism and Marketing Theory, Thought and Practice, edited by Mark Tadajewski

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Customer Engagement

The 2016 JMM Special Issue on Customer Engagement, Guest Edited by Linda D. Hollebeek, Jodie Conduit & Roderick J. Brodie.

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Understanding Consumer Vulnerability

The 2016 JMM Special Issue on Consumer Vulnerability, Guest Edited by Susan Dunnett, Kathy Hamilton & Maria Piacentini.

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The dark side of the Internet-of-Things

The Internet-of-Things (IoT) is developing quickly. In this post, Bang Nguyen and Lyndon Simkin identify several important issues, or dark sides, that IoT providers should be taking into consideration.

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Theorising Gender and Gendering Theory in Marketing and Consumer Research

The 2015 JMM Special Issue on Theorising Gender and Gendering Theory in Marketing and Consumer Research , Guest Edited by Zeynep Arsel, Kirsi Eräranta & Johanna Moisander.

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