The appeal of spiritual products in satiating concerns about randomness
Shepherd and Kay posit that products imbued with religious/spiritual significance help manage consumer concerns about randomness and uncontrollability.Read more
Ontological security as an unconscious motive of social media users
Charles Areni suggests that the quest for ontological security is a conceptual lens through which consumers’ engagement with nostalgia-evoking content on social media can be understood by marketers and other social researchers.Read more
Consumer vulnerability: Why subtle signals may say more than 1000 words
Nicklas Salomonson discusses his research with Per Echeverri, in which they examine consumer vulnerability in mobility service interactions.Read more
The rules of engagement: how to motivate consumers to engage with branded mobile apps
Stocchi discusses her research with Michaelidou, Pourazad & Micevski, revealing some important steps that marketers can follow to make the most of the engagement opportunities through branded mobile apps.Read more
Professional Knowing – Adjusting the Lens towards the Marketing Practitioner
Nicole Gross and Mikko Laamanen ethnographically explore the knowledge that practitioners hold and share about marketing, and discuss what the marketing discipline can learn from professional knowing in practice.Read more
Do consumers really care about corporate reputation?
Paul Burke, Grahame Dowling and Edward Wei examine how much value consumers place on corporate reputation against other product features when evaluating products.Read more
Breaking Taboos through Online Displays of the Sexual Self
Ekant Veer and Maja Golf-Papez investigate the way in which technology is being used to mediate sexual experiences between individuals and larger online communities.Read more
What can binge-watching tell us about escapism?
Scott Jones, James Cronin and Maria Piacentini use videography to conduct a micro-ethnographic engagement with consumers’ binge-watching experiences of the web-TV series House of Cards, exploring what they consider to be the “extended frontiers” of escapism.Read more