Engaging the Audience through Videography as Performance
Seregina proposes that one way to activate audiences, interact directly with them & engage them in meaning-making is to approach videography as performance.Read more
Marketing higher education: utilising student-generated social media data
Elvira Bolat discusses her research with Helen O’Sullivan, proposing that HEIs should adopt market-driven business practices and look to leverage student-generated social media content.Read more
Crowdsourcing – no substitute for old school market research
Richard Gruner discusses his research with Damien Power into whether crowdsourcing can replace more traditional methods of market research.Read more
Heritage-based museums: how to create an authentic experience from scratch?
Derbaix and Gombault explore how visiting a heritage-based attraction (Cézanne’s studio) becomes an authentic experience through consumer’s imaginative processes.Read more