Latest entries

Why do firms delete brands?

Purvi Shah investigates why firms delete brands from their portfolios, finding both financial and non-financial reasons.

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Making a market for male dairy calves

Gillian Hopkinson uses actor network theory, the market studies literature and the notion of concerned markets to trace the making and shaping of two market versions for male dairy calves.

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How can social marketers motivate support?

Jane Summers and Jessica Summers discuss how to motivate people to support a cause or an issue that does not directly affect them.

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Photograph of a metal ground waymarker for a walking trail about Cezanne in Aix-en-Provence
Heritage-based museums: how to create an authentic experience from scratch?

Derbaix and Gombault explore how visiting a heritage-based attraction (Cézanne’s studio) becomes an authentic experience through consumer’s imaginative processes.

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Photograph showing a red pepper on a white background going from being ripe to decaying over 3 images
Taste the Waste: Normalisation strategies for sustainable challenges

Johanna Gollnhofer looks at how the recovery, distribution and consumption of food waste have become normalised, attaching positive meaning to desirable sustainable practices.

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Photograph of Wales Millennium Centre in Cardiff
Attracting MICE: Business Tourists’ Perceptions of Destinations

Heather Skinner discusses her research into business tourists’ perceptions of conference destinations, with implications for Destination Marketing Organisations.

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