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Advancing Theory and Research in Strategic Social Marketing

The 2016 JMM Special Issue on Advancing theory and research in strategic social marketing. Guest Edited by Ross Gordon, Rebekah Russell-Bennett & R. Craig Lefebvre.

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Marketing urban places …

Christoph Teller and Jonathan Elms discuss the different retail-related dimensions associated with urban place attractiveness.

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Violence, Markets, and Marketing

JMM Special Section Call for Content Proposals: Violence, Markets, and Marketing (Deadline for proposals 30 November 2016). Special Section Coordinator: Rohit Varman, Deakin University, Australia.

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Advancing the Frontiers of Research in Marketing

JMM invites authors to submit content and proposals that advance the frontiers of research in marketing: special section proposals, research notes, multimedia submissions and commentaries welcomed.

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Blue background white text JMM Editor's Choice Articles
Editor’s Choice Articles: Digital Consumption, Place Marketing

Articles picked by the Editor of JMM to highlight examples of original and thought-provoking research in the areas of Digital Consumption and Place Marketing. Articles will be free to read and download online until the end of November 2016.

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Pluralism and Marketing Theory, Thought and Practice

The JMM Virtual Special Issue on Pluralism and Marketing Theory, Thought and Practice, edited by Mark Tadajewski

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