Latest entries

Research Frontiers in Psychology: Implications for Marketing Theory and Consumer Research

JMM Special Issue on Research Frontiers in Cognitive, Socio-Cognitive, Behavioural, Social and Applied Psychology: Implications for Marketing Theory and Consumer Research, edited by Victoria Wells & Drew Martin

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Deterring deviant consumer behaviour

Paula Dootson, Ian Lings, Amanda Beatson and Kim Johnston discuss alternate tactics to deter deviant consumer behaviour, including social proofing, moral triggers and humanising the victim

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Marketing higher education: utilising student-generated social media data

Elvira Bolat discusses her research with Helen O’Sullivan, proposing that HEIs should adopt market-driven business practices and look to leverage student-generated social media content.

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The Question of ‘Alternatives’ within Food and Drink Markets and Marketing

JMM Special Issue on The Question of ‘Alternatives’ within Food and Drink Markets and Marketing, edited by Jennifer Smith Maguire, David J. Watson & John T. Lang

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Academy of Marketing 50th Conference – JMM Virtual Special Issue

A virtual special issue of JMM to celebrate the 50th Conference of the Academy of Marketing (previously MEG, The Marketing Education Group).

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JMM 2016 Awards

JMM Best Paper and Reviewer Awards for 2016

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