Latest entries

Marketing higher education: utilising student-generated social media data

Elvira Bolat discusses her research with Helen O’Sullivan, proposing that HEIs should adopt market-driven business practices and look to leverage student-generated social media content.

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The Question of ‘Alternatives’ within Food and Drink Markets and Marketing

JMM Special Issue on The Question of ‘Alternatives’ within Food and Drink Markets and Marketing, edited by Jennifer Smith Maguire, David J. Watson & John T. Lang

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Academy of Marketing 50th Conference – JMM Virtual Special Issue

A virtual special issue of JMM to celebrate the 50th Conference of the Academy of Marketing (previously MEG, The Marketing Education Group).

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white text 'JMM 2016 Awards' on blue abstract background
JMM 2016 Awards

JMM Best Paper and Reviewer Awards for 2016

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Crowdsourcing – no substitute for old school market research

Richard Gruner discusses his research with Damien Power into whether crowdsourcing can replace more traditional methods of market research.

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It’s just like milk, but different!

Christian Fuentes & Maria Fuentes discuss how marketing is used to construct a mass market for an alternative vegan milk substitute.

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