Organizational ambidexterity: What is it and why should we care?
Mathew Hughes discusses organizational ambidexterity, presenting a comprehensive compilation of analysis about this crucial issue, and his 17 burning research questions that need urgent answersRead more
Revisiting Marketing History and the History of Marketing Thought
Mark Tadajewski and D.G. Brian Jones present a Virtual Special Issue of articles from the Journal of Marketing Management on the topic of Revisiting Marketing History and the History of Marketing Thought.Read more