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The Dark Side of Marketing

JMM Special Issue: The Dark Side of Marketing. Guest Editors: Kate Daunt & Dominique Greer.

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Revisiting Marketing History and the History of Marketing Thought

Mark Tadajewski and D.G. Brian Jones present a Virtual Special Issue of articles from the Journal of Marketing Management on the topic of Revisiting Marketing History and the History of Marketing Thought.

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Online trolls: Understanding and managing there mischief

Maja Golf-Papez and Ekant Veer propose a definition of trolling that delineates trolling from other similar behaviour, and discuss how marketers should respond to it.

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JMM 2017 Report

Welcome to the 2017 JMM Report, summarising the Journal’s performance in this year’s metric releases from Scimago, Scopus and Google, as well as other JMM news from the past year.

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Conceptual Papers in Marketing and Consumer Research
Conceptual Papers in Marketing and Consumer Research

JMM Special Issue Call for Papers: Conceptual Papers in Marketing and Consumer Research (Deadline for submissions 1 February 2018). Guest Editors: Russell Belk, Deborah MacInnis & Manjit Yadav

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Increasing Your Organisational Reach on Twitter

Soboleva et al. examine the Twitter practices of leading brands, investigating tweet features that make tweets more likely (or sometimes, less likely) to be retweeted.

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