Latest entries

Conceptual Papers in Marketing and Consumer Research

JMM Special Issue Call for Papers: Conceptual Papers in Marketing and Consumer Research (Deadline for submissions 1 February 2018). Guest Editors: Russell Belk, Deborah MacInnis & Manjit Yadav

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Increasing Your Organisational Reach on Twitter

Soboleva et al. examine the Twitter practices of leading brands, investigating tweet features that make tweets more likely (or sometimes, less likely) to be retweeted.

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I’m sad, therefore I shop. Is that bad?

Koles, Wells and Tadajewski review the development of research into compensatory consumption and introduce a conceptual distinction between compensation and compromise.

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Engaging the Audience through Videography as Performance

Seregina proposes that one way to activate audiences, interact directly with them & engage them in meaning-making is to approach videography as performance.

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Research Frontiers in Psychology: Implications for Marketing Theory and Consumer Research

JMM Special Issue on Research Frontiers in Cognitive, Socio-Cognitive, Behavioural, Social and Applied Psychology: Implications for Marketing Theory and Consumer Research, edited by Victoria Wells & Drew Martin

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Deterring deviant consumer behaviour

Paula Dootson, Ian Lings, Amanda Beatson and Kim Johnston discuss alternate tactics to deter deviant consumer behaviour, including social proofing, moral triggers and humanising the victim

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